Understanding Green-Friendly Paint From Benjamin Moore

Environmental consciousness is more than a catch-phrase and Green-Friendly is not just a buzzword.  Industries are looking for ways to produce sustainable products that are high performance and kinder to the environment.  In the paint industry, this translates to both outdoor and indoor air quality.  We all want the air in our homes and businesses to be as free of chemicals and pollutants as possible.  Many readers will remember when lead paint was taken off the market, but today it is not enough for paint to be lead-free. 

In 2007 Warrenville Paint and Hardware introduced Aura, Benjamin Moore's low-VOC paint.  VOC is an acronym for Volatile Organic Compounds which are bad for the environment.  Do-It-Yourselfers and paint contractors alike have found Aura to be truly revolutionary in many ways including ease of application and superior coverage.  This year Warrenville Paint and Hardware is proud to offer additional low VOC and zero-VOC new products from Benjamin Moore, all carrying the Green Promise designation.  Green Promise is Benjamin Moore's assurance that these products meet or exceed EPA requirements as well as the many industry watchdog requirements for VOCs.

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All Green Promise paint products provide great coverage, a mildew resistant hard washable finish, have low-odor,  and several sheens to choose from.

Aura - The finest paint ever made by Benjamin Moore is low VOC and promises never more than two coats even in vibrant reds and yellows and is formulated with Color-lock technology which keeps colors truer longer.  Aura Bath&Spa is a matte finish product made to withstand high humidity environments. Aura is available in any color, including competitor's colors.

Natura - This zero VOC paint offers excellent coverage and performance and is available in any color, including competitor's colors. It does not include Color-lock technology. 

Ben - This low VOC paint is a budget priced alternative to Aura and offers excellent coverage and performance.  It is available in any color, including competitor's colors. It does not include Color-lock technology.

EcoSpec Waterborne Commercial Coating - A Zero VOC commercial coating which meets the strictest architectural specifications and is available in any color. 

Waterborne Ceiling UltraFlat - The flattest paint available, goes on smoothly, will not reflect light,  hides imperfections and is low in VOCs.

Regal Select

Regal® Select Interior Paint - Regal Select offers the premium performance and smooth application you've come to expect from our classic paint, with the added benefits of cutting-edge new technologies. Thanks to our proprietary waterborne resins and zero VOC colorants, Regal Select is both a paint and primer in one advanced formula.


ADVANCE® Interior Alkyd Paint - ADVANCE offers the application and performance of traditional oil paint in a waterborne formula that cleans up with soap and water. It is a 100% alkyd formula water-dispersible alkyd developed with proprietary new resins that keep VOCs low even after tinting. It flows and levels like a traditional alkyd with the extended open-time required to achieve high-end finishes. ADVANCE is available in unlimited colors, giving you more ways than ever to achieve the perfect look on every job.